This statistic displays the findings of a survey on the perceptions among small and medium enterprises (SMEs) of the impact of the search results position on their sales in the United Kingdom (UK) in April 2016. During the survey period, it was found that 31 percent of responding SMEs totally agreed that their position in the search results had a significant impact on their sales.
To what extent you agree or disagree with each of the following statements about search engines: "Your position in the search results has a significant impact on your sales"
Characteristic
Share of responding small and medium enterprises
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companies employing 1 to 250 employees in the retail and services.
Method of interview
Computer-assisted telephone interviews (CATI)
Supplementary notes
SME: small and medium enterprises.
The original survey questions was phrased as follows: "Please tell me to what extent you agree or disagree with each of the following statements about search engines. This includes general and specialist search engines or search engines which are integrated in marketplaces: Your position in the search results has a significant impact on your sales (%)"
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European Commission. (June 7, 2016). To what extent you agree or disagree with each of the following statements about search engines: "Your position in the search results has a significant impact on your sales" [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/655583/uk-smes-perception-of-impact-of-search-results-position-on-sales/
European Commission. "To what extent you agree or disagree with each of the following statements about search engines: "Your position in the search results has a significant impact on your sales"." Chart. June 7, 2016. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/655583/uk-smes-perception-of-impact-of-search-results-position-on-sales/
European Commission. (2016). To what extent you agree or disagree with each of the following statements about search engines: "Your position in the search results has a significant impact on your sales". Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/655583/uk-smes-perception-of-impact-of-search-results-position-on-sales/
European Commission. "To What Extent You Agree or Disagree with Each of The following Statements about Search Engines: "Your Position in The Search Results Has a Significant Impact on Your Sales"." Statista, Statista Inc., 7 Jun 2016, https://www.statista.com/statistics/655583/uk-smes-perception-of-impact-of-search-results-position-on-sales/
European Commission, To what extent you agree or disagree with each of the following statements about search engines: "Your position in the search results has a significant impact on your sales" Statista, https://www.statista.com/statistics/655583/uk-smes-perception-of-impact-of-search-results-position-on-sales/ (last visited July 22, 2024)
To what extent you agree or disagree with each of the following statements about search engines: "Your position in the search results has a significant impact on your sales" [Graph], European Commission, June 7, 2016. [Online]. Available: https://www.statista.com/statistics/655583/uk-smes-perception-of-impact-of-search-results-position-on-sales/
