As of January 2024, most social media users in Ghana who could potentially be reached by advertising firms were found on Facebook - roughly 7.4 million people. The number of Instagram addressable advertising audience amounted to 2.2 million. Overall, the number of registered internet users has rapidly increased in this West African country.
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Everything on "Social media in Ghana" in one document: edited and divided into chapters, including detailed references.
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Overview
Internet
Social media usage
Platforms and users
Platforms and user demographics
Advertising revenue and reach
Further related statistics
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
