Burger King brand perception in the United Kingdom (UK) 2015

Published by Statista Research Department, Mar 1, 2016
The statistic displays words used to describe the Burger King brand image by internet users surveyed in the United Kingdom in June 2015. The survey results showed 'convenient', 'family' and 'friendly' as three of the most frequently chosen words with 33 percent, 30 percent and 22 percent of respondents respectively.

Words used to describe the brand image of Burger King in the United Kingdom (UK) in 2015*

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Release date

2016

Region

United Kingdom

Survey time period

June 2015

Number of respondents

1,979 respondents

Age group

16 years and older

Special properties

All who have heard of the brand and expressed an opinion

Method of interview

Online survey

Supplementary notes

* The question was phrased by the source: "Now, from the list below, please select all words that describe your image of each brand".

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