In 2023, tourism expenditure by Taiwanese visitors to Japan amounted to around 778.6 billion Japanese yen. Taiwanese tourists comprised the largest share of tourism expenditure by international visitors, narrowly ahead of Chinese, and South Korean visitors. Most expenses came from travelers from countries and regions in relative proximity to the Japanese archipelago, including Taiwan, China, and South Korea.
What do tourists spend money on?
Tourism expenditure can be divided into several segments, which mainly include spending on accommodations, shopping, eating and drinking, transportation, and entertainment. Expenditure on accommodations accounted for the largest share of expenditure among visitors to Japan, followed by spending on shopping. Before the COVID-19 pandemic, expenditure on shopping was the leading segment.
Consumer preferences by region
Data shows that people from different countries or regions have different preferences concerning consumer spending in Japan. Tourists from China are the biggest spenders among international tourists and they like to spend their money on shopping. International visitors from countries that are geographically farther away tend to spend more money per capita on entertainment and accommodation compared to visitors from neighboring countries and regions.
Tourism expenditure of international visitors in Japan in 2023, by origin of visitor
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*'Others' includes Asian, European or other countries/regions not otherwise shown. Includes spending on accommodation, eating & drinking, transportation, entertainment, shopping and other travel expenditures. 100 Japanese yen equal 0.68 U.S. dollars or 0.63 euros as of February 2024.
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MLIT (Japan). (January 17, 2024). Tourism expenditure of international visitors in Japan in 2023, by origin of visitor (in billion Japanese yen) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/654515/japan-foreign-visitor-expenditure-by-country/
MLIT (Japan). "Tourism expenditure of international visitors in Japan in 2023, by origin of visitor (in billion Japanese yen)." Chart. January 17, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/654515/japan-foreign-visitor-expenditure-by-country/
MLIT (Japan). (2024). Tourism expenditure of international visitors in Japan in 2023, by origin of visitor (in billion Japanese yen). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/654515/japan-foreign-visitor-expenditure-by-country/
MLIT (Japan). "Tourism Expenditure of International Visitors in Japan in 2023, by Origin of Visitor (in Billion Japanese Yen)." Statista, Statista Inc., 17 Jan 2024, https://www.statista.com/statistics/654515/japan-foreign-visitor-expenditure-by-country/
MLIT (Japan), Tourism expenditure of international visitors in Japan in 2023, by origin of visitor (in billion Japanese yen) Statista, https://www.statista.com/statistics/654515/japan-foreign-visitor-expenditure-by-country/ (last visited July 22, 2024)
Tourism expenditure of international visitors in Japan in 2023, by origin of visitor (in billion Japanese yen) [Graph], MLIT (Japan), January 17, 2024. [Online]. Available: https://www.statista.com/statistics/654515/japan-foreign-visitor-expenditure-by-country/