Weekly audience market share of TV channels in Sweden April 2022

With an audience market share of about 28 percent, the private channel TV4 was the most viewed television channel in Sweden in the week from April 25 to May 1, 2022. The first channel of the Swedish public service television company Sveriges Television AB – svt1 – ranked second. The results almost reflect the annual ranking of television channels market shares - svt1 and TV4 came first and second, reaching percentages of over 20 percent each in 2020.

Audience shares depending on the viewing time

The audience market share or the share of viewing time is defined as the share of the people’s total viewing time devoted to each television station. For this statistic, the survey was conducted among roughly 3,000 including people aged three to 99 years. According to the source, Swedes spent on average 129 minutes watching television in 2020.

Broadcasting companies among the leading media groups

The second highest ranked TV channel TV4 belongs to TV4 AB, which is a subsidiary of Bonnier Broadcasting that in turn is a business area of the telecommunications company Telia. Until the end of 2019, Bonnier Broadcasting belonged to Bonnier. Together with Telia, they are one of the leading media companies in Sweden. Nordic Entertainment Group (NENT), which owns some private television stations, was also including in the top five ranking of the largest Swedish media companies.