U.K.: Smart TV penetration 2024

Smart TVs – televisions that can run apps and access the internet – can be found in an increasingly large number of households in the United Kingdom (UK). In 2014 just 11 percent of households in the UK owned a Smart TV, whereas, in 2024, approximately 76 percent of households reported owning a Smart TV.

Smart TVs as connected devices

Unlike conventional television sets, Smart TVs can do much more than just receive broadcast signals and display recorded media from a connected device. An increasing number of UK residents use Smart TVs to go online, with as much as 26 percent of total time online being spent on Smart TVs.

Smart and Ultra HD TVs dominate total shipments

  The penetration rate of Smart TVs have cracked the 50 percent mark, and it would be reasonable to expect that it will grow considerably based on the TV shipment figures. In the fourth quarter of 2018, 76.5 percent of all televisions shipped in Western Europe were Smart TVs, and 63 percent were Ultra High Definition sets. 

Household penetration of smart TV sets in the United Kingdom (UK) from 2014 to 2024

Characteristic	Share of respondents
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Release date

July 2024

More information

Region

United Kingdom

Survey time period

2014 to 2024*

Number of respondents

4,000 respondents

Age group

18 years and older

Special properties

all adults

Supplementary notes

This question was phrased by the source as follows: "Are any of your TV sets 'smart TVs'?"
*Base: 2014 =(3,635); 2015 =(3,616); 2016 =(3,606); 2017 =(3,564); 2018 =(3,731); 2019 =(3,910); 2020 =(3,959); 2021=(5,233), 2022=(4,003), 2023=(3,997).
**Data as at Q1 2014, then H1 2015-2019.
From 2020 the report is available only as an interactive tool.

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