The statistic presents the percentage of direct marketing (non-store) sales as share of total cosmetics shipments in Japan from 2010 to 2015. In 2010, direct marketing sales accounted for 27.7 percent of total cosmetics shipments. This number increased to 28.7 percent in 2015.
Percentage of direct marketing (non-store) sales as share of total cosmetics shipments in Japan from 2010 to 2015
Characteristic
Share of total shipments
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The source defines the cosmetic market as skincare, hair care, makeup preparations, fragrance, and toiletry goods.
According to tthe source, direct marketing channel distribution includes traditional door-to-door sales, TV shopping, mail order (catalog) sales, and Internet shopping.
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International Trade Administration. (November 18, 2016). Percentage of direct marketing (non-store) sales as share of total cosmetics shipments in Japan from 2010 to 2015 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/654017/japan-direct-marketing-cosmetics-shipments-sales-share/
International Trade Administration. "Percentage of direct marketing (non-store) sales as share of total cosmetics shipments in Japan from 2010 to 2015." Chart. November 18, 2016. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/654017/japan-direct-marketing-cosmetics-shipments-sales-share/
International Trade Administration. (2016). Percentage of direct marketing (non-store) sales as share of total cosmetics shipments in Japan from 2010 to 2015. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/654017/japan-direct-marketing-cosmetics-shipments-sales-share/
International Trade Administration. "Percentage of Direct Marketing (Non-store) Sales as Share of Total Cosmetics Shipments in Japan from 2010 to 2015." Statista, Statista Inc., 18 Nov 2016, https://www.statista.com/statistics/654017/japan-direct-marketing-cosmetics-shipments-sales-share/
International Trade Administration, Percentage of direct marketing (non-store) sales as share of total cosmetics shipments in Japan from 2010 to 2015 Statista, https://www.statista.com/statistics/654017/japan-direct-marketing-cosmetics-shipments-sales-share/ (last visited August 25, 2024)
Percentage of direct marketing (non-store) sales as share of total cosmetics shipments in Japan from 2010 to 2015 [Graph], International Trade Administration, November 18, 2016. [Online]. Available: https://www.statista.com/statistics/654017/japan-direct-marketing-cosmetics-shipments-sales-share/