Programmatic ad viewability rate in the UK 2020, by format

Published by Statista Research Department, Jan 6, 2023
In the second half of 2020, 72.7 percent of programmatic mobile app display ads served in the United Kingdom (UK) were viewed by users. Programmatic advertising spending in the UK in 2020 was estimated at 3.8 billion U.S. dollars.

Viewability rate of programmatic advertising in the United Kingdom (UK) in 2nd half 2020, by format/device

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Release date

June 2021

Region

United Kingdom

Survey time period

H2 2020

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Statistics on " Programmatic advertising in the United Kingdom (UK) "

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Marketer insights

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Consumer insights

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Topics

Programmatic advertising in the UKProgrammatic advertising worldwideDigital advertising in the UKProgrammatic advertising in the United StatesCTV advertising in the U.S.
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