This statistic illustrates the share of media professionals who know about newspaper publishers in the Netherlands in 2017, by publisher. As of 2017, Telegraaf Media Groep was the second best-known newspaper publisher. Roughly 66 percent of the surveyed media planners and advertisers knew about Telegraaf Media Groep.
Share of among media professionals who know about newspaper publishers in the Netherlands in 2017, by publisher
officials=367; advertisers=123; media planners=127; media operators=119
Special properties
the source notes, for this study: "advertisers and media planners assess the way in which media operators manifest themselves on the market."
Method of interview
Online survey
Supplementary notes
The brand rating of each media brand is based on a scale from 1 to 10.
According to the source, the study measured: "the brand awareness (= business contact) and the image of media operators among decision makers of advertisement budgets. Additionally, awareness, appreciation and image of media agencies were measured among advertisers and operators."
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Value Zipper. (December 11, 2017). Share of among media professionals who know about newspaper publishers in the Netherlands in 2017, by publisher [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/653205/ranking-of-most-well-known-newspaper-publishers-among-advertisers-netherlands/
Value Zipper. "Share of among media professionals who know about newspaper publishers in the Netherlands in 2017, by publisher." Chart. December 11, 2017. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/653205/ranking-of-most-well-known-newspaper-publishers-among-advertisers-netherlands/
Value Zipper. (2017). Share of among media professionals who know about newspaper publishers in the Netherlands in 2017, by publisher. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/653205/ranking-of-most-well-known-newspaper-publishers-among-advertisers-netherlands/
Value Zipper. "Share of among Media Professionals Who Know about Newspaper Publishers in The Netherlands in 2017, by Publisher." Statista, Statista Inc., 11 Dec 2017, https://www.statista.com/statistics/653205/ranking-of-most-well-known-newspaper-publishers-among-advertisers-netherlands/
Value Zipper, Share of among media professionals who know about newspaper publishers in the Netherlands in 2017, by publisher Statista, https://www.statista.com/statistics/653205/ranking-of-most-well-known-newspaper-publishers-among-advertisers-netherlands/ (last visited November 21, 2024)
Share of among media professionals who know about newspaper publishers in the Netherlands in 2017, by publisher [Graph], Value Zipper, December 11, 2017. [Online]. Available: https://www.statista.com/statistics/653205/ranking-of-most-well-known-newspaper-publishers-among-advertisers-netherlands/
