Most visited museums and archaeological areas in Italy 2019-2023

What are the most visited museums in Italy? In 2023, the archaeological park of the Colosseum, also known as the Flavian Amphitheater, recorded the highest attendance, with roughly 12.3 million visitors. This figure, the highest reported by the renowned attraction to date, denotes a 25 percent annual increase in visits. Rome's Pantheon, which became a paid attraction in 2023, and the Uffizi Galleries in Florence followed in the ranking that year, each with over five million visitors.

How much income do museums in Italy generate?

While the Colosseum also topped the ranking of the tourist attractions with the highest income in Italy in 2023, the archaeological site of Pompeii came in second in that case, ahead of the Uffizi Galleries in Florence. Overall, the income of state museums and similar institutions in Italy totaled over 300 million euros in 2023, exceeding pre-pandemic levels.

How many tourists visit Italy every year?

Italy's rich cultural heritage, as well as its renowned landscapes and popular cuisine, helped turn the country into one of the most popular travel destinations in the world. In 2023, Italy ranked fourth in the list of the countries with the highest number of inbound tourist arrivals worldwide, with almost 60 million arrivals of international travelers.