Home/renter's insurance brand preferences in the U.S. in 2016, by region

Published by Statista Research Department, Dec 15, 2016
This statistic shows the results of a survey conducted in 2016 among 8,000 adult Americans on their preferred home/renter's insurance brand. The results were sorted by region. During the survey, 18.3 percent of respondents in the Eastern U.S. region stated their preferred home/renter's insurance brand is Allstate; 16 percent of respondents in the Central U.S. region and 12.9 percent of respondents in the Western U.S. region said the same.

United States: Brand preferences for home/renter's insurance in 2016, by region

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Source

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Release date

December 2016

Region

United States

Survey time period

April to November 2016

Number of respondents

8,000*

Age group

18 years and older

Special properties

Respondents aged 18-74

Method of interview

Online survey

Supplementary notes

* Eastern U.S: n=2,960
Central U.S.: n=3,196
Western U.S.: n=1,844.
The source does not specify why the numbers do not add up to 100 percent.

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