This statistic shows the results of a survey conducted in 2016 among 11,000 adult Americans on their preferred truck brand. The results were sorted by income. During the survey, 30.3 percent of respondents with an income of more or equal to 50,000 U.S. dollars per year stated their preferred truck brand is Ford; 34 percent of respondents earning less than 50,000 U.S. dollars per year said the same.
United States: Brand preferences for trucks in 2016, by income
Characteristic
Income >= $50K
Income < $50K
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The Brand Strength Monitor. (December 15, 2016). United States: Brand preferences for trucks in 2016, by income [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/651112/united-states-brand-preferences-for-trucks-by-income/
The Brand Strength Monitor. "United States: Brand preferences for trucks in 2016, by income." Chart. December 15, 2016. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/651112/united-states-brand-preferences-for-trucks-by-income/
The Brand Strength Monitor. (2016). United States: Brand preferences for trucks in 2016, by income. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/651112/united-states-brand-preferences-for-trucks-by-income/
The Brand Strength Monitor. "United States: Brand Preferences for Trucks in 2016, by Income." Statista, Statista Inc., 15 Dec 2016, https://www.statista.com/statistics/651112/united-states-brand-preferences-for-trucks-by-income/
The Brand Strength Monitor, United States: Brand preferences for trucks in 2016, by income Statista, https://www.statista.com/statistics/651112/united-states-brand-preferences-for-trucks-by-income/ (last visited August 24, 2024)
United States: Brand preferences for trucks in 2016, by income [Graph], The Brand Strength Monitor, December 15, 2016. [Online]. Available: https://www.statista.com/statistics/651112/united-states-brand-preferences-for-trucks-by-income/