B2B vs B2C brand activation marketing spend in the U.S. 2015

Published by Statista Research Department, Apr 20, 2016
The graph shows brand activation marketing spending in the United States in 2015, by end-user sector. Business-to-consumer marketing generated 332 billion U.S. dollars out of the 561 billion invested in brand activation marketing in the U.S. in 2015.

Brand activation marketing spending in the United States in 2015, by end-user sector (in billion U.S. dollars)

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Release date

April 2016

Region

United States

Survey time period

2015

Supplementary notes

Brand activation includes includes relationship marketing, influencer marketing, promotional marketing, content marketing, experimental marketing and retailer marketing.

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