Smartphone ownership in Sweden 2024, by type

The iPhone was the most common smartphone type among Swedes in 2024, owned by 59.33 percent of the respondents taking part in a survey on smartphone ownership. Android smartphones were owned by 40.16 percent, while only 0.47 percent of Swedes used a Samsung phone. 

iPhone versus Android

    Smartphone usage is getting more and more popular. A survey, conducted in 2019, found that 97 percent of Swedish people aged between 16 and 25 used the internet daily via smartphones. The leading iPhone apps in Sweden, by number of downloads, were HBO Max, Melodifestivalen, and Talking Ben the Dog. They had approximately 108 thousand, 98 thousand and 75 thousand downloads respectively. In contrast, the leading Android apps were Amazon Shopping, Subway Surfers, and Zen Match that year. They had roughly 175 thousand, 136 thousand and 122 thousand downloads as of February 2022.

What is important for Nordic citizens?

  Quality and coverage of the network when accessing the internet or data services was the leading feature that Nordic respondents (53 percent) found important when owning a phone in 2017. This percentage grew in 2018, amounting to 63 percent. In addition, 64 percent of respondents in 2018 also said quality and coverage of the network for voice calls was important.