Major factors influencing consumer goods and services purchases in Japan 2023

Published by C. Diep, Feb 16, 2024

According to a survey conducted in 2023, low price was the leading factor influencing the purchase behavior of over 58 percent of consumers in Japan. The second most important factor was the safety of goods and services, overtaking the aspect of durability by three percent points.

Leading factors consumers take into account when spending on goods and services in Japan as of December 2023

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Release date

January 2024

Region

Japan

Survey time period

November 9 to December 5, 2023

Number of respondents

2,061 respondents

Age group

20 years and older

Special properties

up to three answers possible; stratified two-stage random sampling method

Method of interview

Postal questionnaire

Supplementary notes

Original question: "Which of the following is/are the major factor(s) in the choice of goods and services on which to spend for the next twelve months?"

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Statistics on " Shopping behavior in Japan "

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Overview

5

Expenditure

4

Offline and online

5

Payments

5

Purchase decision

4

Customer satisfaction

4

Sustainable shopping

4

Inflation

5

Further related statistics

14

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Topics

Shopping behavior in JapanPersonal care in JapanFood retail in JapanSecondhand goods and reuse in JapanEmployment in Japan
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