Online fashion retail: change bounce rate Europe by country 2015-2016

Published by Statista Research Department, Dec 6, 2016
This statistic shows the change in bounce rates in online fashion retail across European countries from 2015 to 2016. While the bounce rate in Europe decreased by -0.8 percent overall, the United Kingdom (UK) recorded the biggest decrease of 4.1 percent. On the other end, bounce rates increased in the northern European region by 7 percent, followed by an increment of 4.2 percent in France.

Change in bounce rate for online fashion retail in Europe from 2015 to 2016, by country

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Release date

December 2016

Region

Europe

Survey time period

July 2016

Supplementary notes

Bounce refers to people that come to your store and then leaving immediately, without making a purchase.

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