Leading online-only shopping items in Japan 2021

Published by C. Diep, Feb 9, 2022
The most popular products purchased online-only in Japan were books, CDs, and DVDs as revealed in a survey conducted in September 2021. While almost 27 percent of respondents preferred online shops for the purchase of physical entertainment media like books, CDs, and DVDs, only 3.7 percent would buy food, beverages, and alcoholic beverages in online stores.

Most popular types of items shopped online-only according to consumers in Japan as of 2021

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Release date

October 2021

Region

Japan

Survey time period

September 15 to 17, 2021

Number of respondents

1,000 respondents

Age group

20-79 years

Method of interview

Online survey

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