Almost half of the Swedish shoppers surveyed in 2023 stated the Internet would be the source of their Christmas gifts that year. Another 33 percent said they would buy their gifts in local stores. That represents a slight decrease in comparison to pre-pandemic levels.
Where do you buy the majority of your Christmas gifts?
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The original question was phrased by the source as follows: "Var köper du majoriteten av dina julklappar?"
The consumer surveys were conducted by an external research company on behalf of the source, with 2,000 respondents in Sweden. The respondents are representative of the distribution in the country in terms of gender, age, and geography.
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Svensk Handel. (December 18, 2023). Where do you buy the majority of your Christmas gifts? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/647844/survey-on-sources-for-buying-christmas-gifts-in-sweden/
Svensk Handel. "Where do you buy the majority of your Christmas gifts?." Chart. December 18, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/647844/survey-on-sources-for-buying-christmas-gifts-in-sweden/
Svensk Handel. (2023). Where do you buy the majority of your Christmas gifts?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/647844/survey-on-sources-for-buying-christmas-gifts-in-sweden/
Svensk Handel. "Where Do You Buy The Majority of Your Christmas Gifts?." Statista, Statista Inc., 18 Dec 2023, https://www.statista.com/statistics/647844/survey-on-sources-for-buying-christmas-gifts-in-sweden/
Svensk Handel, Where do you buy the majority of your Christmas gifts? Statista, https://www.statista.com/statistics/647844/survey-on-sources-for-buying-christmas-gifts-in-sweden/ (last visited July 22, 2024)
Where do you buy the majority of your Christmas gifts? [Graph], Svensk Handel, December 18, 2023. [Online]. Available: https://www.statista.com/statistics/647844/survey-on-sources-for-buying-christmas-gifts-in-sweden/
