By 2030, the Indonesian e-commerce market was predicted to generate around 160 billion U.S. dollars in online retail sales, increasing from 58 billion U.S. dollars in 2022. By 2030, Indonesia was forecasted to account for over 42 percent of the Southeast Asian e-commerce market likely due to a growing middle class and the increasing access to the internet. Other emerging markets include Malaysia, the Philippines, Thailand and Vietnam.
Omni-channel experiences through e-commerce
With no doubt, e-commerce has been steadily growing with the emergence of numerous online retail brands and online marketplaces. Further, more and more fashion brands provide the option of browsing products on their online shop while consumers are shopping in the physical store, so the customer can check on size availability and order it for delivery to their homes or to the store. Given that, omni-channel experiences are highly relevant for offering the customer more convenience and to increase customer loyalty.
E-commerce market volume in Southeast Asia from 2021 to 2022, with forecasts from 2023 to 2030, by country
(in billion U.S. dollars)
Characteristic
2021
2022
2023*
2025*
2030**
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Google. (October 31, 2023). E-commerce market volume in Southeast Asia from 2021 to 2022, with forecasts from 2023 to 2030, by country (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/647645/southeast-asia-ecommerce-market-size-country/
Google. "E-commerce market volume in Southeast Asia from 2021 to 2022, with forecasts from 2023 to 2030, by country (in billion U.S. dollars)." Chart. October 31, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/647645/southeast-asia-ecommerce-market-size-country/
Google. (2023). E-commerce market volume in Southeast Asia from 2021 to 2022, with forecasts from 2023 to 2030, by country (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/647645/southeast-asia-ecommerce-market-size-country/
Google. "E-commerce Market Volume in Southeast Asia from 2021 to 2022, with Forecasts from 2023 to 2030, by Country (in Billion U.S. Dollars)." Statista, Statista Inc., 31 Oct 2023, https://www.statista.com/statistics/647645/southeast-asia-ecommerce-market-size-country/
Google, E-commerce market volume in Southeast Asia from 2021 to 2022, with forecasts from 2023 to 2030, by country (in billion U.S. dollars) Statista, https://www.statista.com/statistics/647645/southeast-asia-ecommerce-market-size-country/ (last visited July 22, 2024)
E-commerce market volume in Southeast Asia from 2021 to 2022, with forecasts from 2023 to 2030, by country (in billion U.S. dollars) [Graph], Google, October 31, 2023. [Online]. Available: https://www.statista.com/statistics/647645/southeast-asia-ecommerce-market-size-country/