Walmart.com is leading the fashion e-commerce market in the U.S. in 2023, with e-commerce net sales of 11 billion U.S. dollars generated in the country. Walmart was followed by amazon.com with 8.9 billion, and third place is taken by shein.com with net sales of 8.1 billion U.S. dollars.
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The e-commerce market category “Fashion” includes the online trade of articles of clothing (for men, women, and children), shoes, and shoe care products (e.g., cleaning products) as well as accessories and bags (e.g., hats, scarves, gloves, leather bags, suitcases, purses, and briefcases). Outdoor and sports apparel, outdoor and athletic footwear, as well as baby apparel fall under other categories (see: “Toys, Hobby & DIY”). Market volume, market growth, and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.
The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.
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Overview
Leading players
Consumption
Apps
Spotlight: Resale
Further related statistics
