Ad-blocking software was more common among men than women in the Nordic countries. The largest share of users were recorded in Sweden, where 38 percent of male and 26 percent of female respondents were using ad-blockers in 2020.
Share of individuals who used ad blocking software in the Nordics in 2020, by country and gender
* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".
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AudienceProject. (August 19, 2020). Share of individuals who used ad blocking software in the Nordics in 2020, by country and gender [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/646092/ad-blocker-users-in-the-nordics-by-gender/
AudienceProject. "Share of individuals who used ad blocking software in the Nordics in 2020, by country and gender." Chart. August 19, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/646092/ad-blocker-users-in-the-nordics-by-gender/
AudienceProject. (2020). Share of individuals who used ad blocking software in the Nordics in 2020, by country and gender. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/646092/ad-blocker-users-in-the-nordics-by-gender/
AudienceProject. "Share of Individuals Who Used Ad Blocking Software in The Nordics in 2020, by Country and Gender." Statista, Statista Inc., 19 Aug 2020, https://www.statista.com/statistics/646092/ad-blocker-users-in-the-nordics-by-gender/
AudienceProject, Share of individuals who used ad blocking software in the Nordics in 2020, by country and gender Statista, https://www.statista.com/statistics/646092/ad-blocker-users-in-the-nordics-by-gender/ (last visited November 21, 2024)
Share of individuals who used ad blocking software in the Nordics in 2020, by country and gender [Graph], AudienceProject, August 19, 2020. [Online]. Available: https://www.statista.com/statistics/646092/ad-blocker-users-in-the-nordics-by-gender/
