Ad-blocking software was more common among men than women in the Nordic countries. The largest share of users were recorded in Sweden, where 38 percent of male and 26 percent of female respondents were using ad-blockers in 2020.
Share of individuals who used ad blocking software in the Nordics in 2020, by country and gender
* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".
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AudienceProject. (August 19, 2020). Share of individuals who used ad blocking software in the Nordics in 2020, by country and gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/646092/ad-blocker-users-in-the-nordics-by-gender/
AudienceProject. "Share of individuals who used ad blocking software in the Nordics in 2020, by country and gender." Chart. August 19, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/646092/ad-blocker-users-in-the-nordics-by-gender/
AudienceProject. (2020). Share of individuals who used ad blocking software in the Nordics in 2020, by country and gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/646092/ad-blocker-users-in-the-nordics-by-gender/
AudienceProject. "Share of Individuals Who Used Ad Blocking Software in The Nordics in 2020, by Country and Gender." Statista, Statista Inc., 19 Aug 2020, https://www.statista.com/statistics/646092/ad-blocker-users-in-the-nordics-by-gender/
AudienceProject, Share of individuals who used ad blocking software in the Nordics in 2020, by country and gender Statista, https://www.statista.com/statistics/646092/ad-blocker-users-in-the-nordics-by-gender/ (last visited December 22, 2024)
Share of individuals who used ad blocking software in the Nordics in 2020, by country and gender [Graph], AudienceProject, August 19, 2020. [Online]. Available: https://www.statista.com/statistics/646092/ad-blocker-users-in-the-nordics-by-gender/
