Ad blocker usage in Denmark 2016-2020

Published by Statista Research Department, Jan 10, 2023
The share of Danes using ad blockers fluctuated in recent years, but there can be observed a decrease. 27 percent of respondents were using an ad-blocking software in 2020, compared to 24 percent in 2016.

Usage of ad blocking software in Denmark from 2016 to 2020

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Release date

August 2020

Region

Denmark

Survey time period

Q2 2020

Number of respondents

14,000*

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".

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Overview

8

Online advertising

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Attitudes

8

Consumption

8

Special focus: Paid software

4

Further related statistics

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Digital advertising in the UKAdvertising in the UKProgrammatic advertising in the UKAdvertising in EuropeDigital advertising in Europe
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