Warner Bros. Harry Potter Studio Tour London: annual revenues 2012-2020

Warner Bros. Studios generated roughly 47.5 million British pounds from its studio tour "The Making of Harry Potter" in 2020. The revenue from this attraction dropped sharply over the previous year's figure of nearly 133 million British pounds due to the coronavirus (COVID-19) pandemic. Based in Leavesden in the South East of England, the attraction is a permanent exhibition, offering visitors a behind-the-scenes look at the Harry Potter film series. Since its opening in 2012, it has been among the highest-rated attractions on Tripadvisor.

Harry Potter – a blockbuster

Harry Potter is a film series based on novels of the same name written by J.K. Rowling. It is one of the highest-grossing film series in the world. The global box office revenue of the final film of the series, "Harry Potter and the Deathly Hollows", amounted to more than 1.34 billion U.S. dollars.

Film tourism

Film tourism is a growing industry, as destinations try to capitalize on the success of film and TV series. Film or TV locations can influence the choice of holiday destination for some, whether studio tours or other dedicated attractions exist or not. Being a filming location or part of the movie set can significantly increase the number of tourists visiting the location. Alnwick Castle in England, for example, experienced a 120 percent rise in visitors following the release of Harry Potter.