Ad blocker usage in the Nordics 2020

Published by Statista Research Department, Nov 19, 2024
As of the second quarter of 2020, Sweden was the Nordic country with most ad block users. 32 percent of the interviewed Swedes reported to be using an ad blocking software, whereas Danes who did so were 27 percent and ranked fourth within the Nordic countries.

Usage of ad blocking software in the Nordic countries in 2020

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Release date

August 2020

Region

Denmark, Finland, Norway, Sweden

Survey time period

Q2 2020

Number of respondents

16,000*

Method of interview

Online survey

Supplementary notes

* The source adds the following data: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 16.000 respondents who completed the survey".

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Overview

8

Online advertising

7

Attitudes

8

Consumption

8

Special focus: Paid software

4

Further related statistics

18

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Digital advertising in the UKAdvertising in the UKProgrammatic advertising in the UKAdvertising in EuropeDigital advertising in Europe
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