The graph shows data on the most valued skills in the public relations (PR) industry worldwide as of February 2018. During the survey, 84 percent of respondents stated that written communications was a skill viewed as key to success in the future.
Most valued skills in the public relations (PR) industry worldwide as of February 2018
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Share of respondents
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The source provides the following information: " The sample for this survey is a “convenience” sample rather than a random sample. Consequently, we cannot say that the results of this survey are representative of the respective populations. Nevertheless, we believe this data o ffers numerous directional insights into the attitudes, beliefs and activities of PR practitioners and students."
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University of Southern California (Annenberg Center for Public Relations). (February 12, 2018). Most valued skills in the public relations (PR) industry worldwide as of February 2018 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/645894/public-relations-pr-skills/
University of Southern California (Annenberg Center for Public Relations). "Most valued skills in the public relations (PR) industry worldwide as of February 2018." Chart. February 12, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/645894/public-relations-pr-skills/
University of Southern California (Annenberg Center for Public Relations). (2018). Most valued skills in the public relations (PR) industry worldwide as of February 2018. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/645894/public-relations-pr-skills/
University of Southern California (Annenberg Center for Public Relations). "Most Valued Skills in The Public Relations (Pr) Industry Worldwide as of February 2018." Statista, Statista Inc., 12 Feb 2018, https://www.statista.com/statistics/645894/public-relations-pr-skills/
University of Southern California (Annenberg Center for Public Relations), Most valued skills in the public relations (PR) industry worldwide as of February 2018 Statista, https://www.statista.com/statistics/645894/public-relations-pr-skills/ (last visited July 22, 2024)
Most valued skills in the public relations (PR) industry worldwide as of February 2018 [Graph], University of Southern California (Annenberg Center for Public Relations), February 12, 2018. [Online]. Available: https://www.statista.com/statistics/645894/public-relations-pr-skills/
