The graph shows data on challenges facing the public relations (PR) industry worldwide as of February 2017. During a survey of agency-employed marketing professionals, retaining the right talent was named the most important challenge preventing PR agencies from achieving their future goals.
Challenges facing the public relations (PR) industry worldwide as of February 2017
Characteristic
Agency
In-house
Retaining the right talent
91%
81%
Recruiting the right talent
88%
80%
Availability of competent management
62%
54%
Lack of relevant skills
60%
58%
Tightening corporate budgets
57%
55%
Lack of quantifiable measurement
54%
57%
Competition from other disciplines, e.g. advertising
45%
28%
0%10%20%30%40%50%60%70%80%90%100%110%
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The source provides the following information: " The sample for this survey is a “convenience” sample rather than a random sample. Consequently, we cannot say that the results of this survey are representative of the respective populations. Nevertheless, we believe this data o ffers numerous directional insights into the attitudes, beliefs and activities of PR practitioners and students."
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J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
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University of Southern California (Annenberg Center for Public Relations). (March 31, 2017). Challenges facing the public relations (PR) industry worldwide as of February 2017 [Graph]. In Statista. Retrieved April 26, 2025, from https://www.statista.com/statistics/645856/public-relations-pr-challenges/
University of Southern California (Annenberg Center for Public Relations). "Challenges facing the public relations (PR) industry worldwide as of February 2017." Chart. March 31, 2017. Statista. Accessed April 26, 2025. https://www.statista.com/statistics/645856/public-relations-pr-challenges/
University of Southern California (Annenberg Center for Public Relations). (2017). Challenges facing the public relations (PR) industry worldwide as of February 2017. Statista. Statista Inc.. Accessed: April 26, 2025. https://www.statista.com/statistics/645856/public-relations-pr-challenges/
University of Southern California (Annenberg Center for Public Relations). "Challenges Facing The Public Relations (Pr) Industry Worldwide as of February 2017." Statista, Statista Inc., 31 Mar 2017, https://www.statista.com/statistics/645856/public-relations-pr-challenges/
University of Southern California (Annenberg Center for Public Relations), Challenges facing the public relations (PR) industry worldwide as of February 2017 Statista, https://www.statista.com/statistics/645856/public-relations-pr-challenges/ (last visited April 26, 2025)
Challenges facing the public relations (PR) industry worldwide as of February 2017 [Graph], University of Southern California (Annenberg Center for Public Relations), March 31, 2017. [Online]. Available: https://www.statista.com/statistics/645856/public-relations-pr-challenges/
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