The graph shows data on challenges facing the public relations (PR) industry worldwide as of February 2017. During a survey of agency-employed marketing professionals, retaining the right talent was named the most important challenge preventing PR agencies from achieving their future goals.
Challenges facing the public relations (PR) industry worldwide as of February 2017
Characteristic
Agency
In-house
Retaining the right talent
91%
81%
Recruiting the right talent
88%
80%
Availability of competent management
62%
54%
Lack of relevant skills
60%
58%
Tightening corporate budgets
57%
55%
Lack of quantifiable measurement
54%
57%
Competition from other disciplines, e.g. advertising
The source provides the following information: " The sample for this survey is a “convenience” sample rather than a random sample. Consequently, we cannot say that the results of this survey are representative of the respective populations. Nevertheless, we believe this data o ffers numerous directional insights into the attitudes, beliefs and activities of PR practitioners and students."
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University of Southern California (Annenberg Center for Public Relations). (March 31, 2017). Challenges facing the public relations (PR) industry worldwide as of February 2017 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/645856/public-relations-pr-challenges/
University of Southern California (Annenberg Center for Public Relations). "Challenges facing the public relations (PR) industry worldwide as of February 2017." Chart. March 31, 2017. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/645856/public-relations-pr-challenges/
University of Southern California (Annenberg Center for Public Relations). (2017). Challenges facing the public relations (PR) industry worldwide as of February 2017. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/645856/public-relations-pr-challenges/
University of Southern California (Annenberg Center for Public Relations). "Challenges Facing The Public Relations (Pr) Industry Worldwide as of February 2017." Statista, Statista Inc., 31 Mar 2017, https://www.statista.com/statistics/645856/public-relations-pr-challenges/
University of Southern California (Annenberg Center for Public Relations), Challenges facing the public relations (PR) industry worldwide as of February 2017 Statista, https://www.statista.com/statistics/645856/public-relations-pr-challenges/ (last visited December 23, 2024)
Challenges facing the public relations (PR) industry worldwide as of February 2017 [Graph], University of Southern California (Annenberg Center for Public Relations), March 31, 2017. [Online]. Available: https://www.statista.com/statistics/645856/public-relations-pr-challenges/
