Main challenges in implementing email marketing automation in the UK 2014-2016

What are the main challenges you have faced in trying to implement marketing automation?

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Release date

April 2016

Region

United Kingdom

Survey time period

2014 to 2016*

Number of respondents

481**

Special properties

company and in-house marketers

Method of interview

Online survey

Supplementary notes

* Most recent survey period from February to March 2016.
** n (2016) = 481; n (2015) = 453; n (2014) = 534

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