During a 2019 survey carried out among marketers from across the globe, 67 percent of respondents reported that they would like to improve personalization of their email marketing. Other commonly-cited goals were better segmentation at 59 percent of respondents and better marketing automation at 53 percent of respondents.
What would you like to do with your email marketing that you currently cannot do to your satisfaction?
marketers and supply-side respondents, including agencies, consultants and vendors
Method of interview
Online survey
Supplementary notes
Regional distribution of the responding marketers:
United Kingdom: 57 percent,
North America: 12 percent,
Europe (non-UK): 11 percent,
Asia: nine percent,
Australia: five percent,
Middle East/North Africa: one percent,
Latin America: one percent,
other: four percent.
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Econsultancy. (September 30, 2019). What would you like to do with your email marketing that you currently cannot do to your satisfaction? [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/645616/email-marketing-improvement-goals-in-the-uk/
Econsultancy. "What would you like to do with your email marketing that you currently cannot do to your satisfaction?." Chart. September 30, 2019. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/645616/email-marketing-improvement-goals-in-the-uk/
Econsultancy. (2019). What would you like to do with your email marketing that you currently cannot do to your satisfaction?. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/645616/email-marketing-improvement-goals-in-the-uk/
Econsultancy. "What Would You like to Do with Your Email Marketing That You Currently Cannot Do to Your Satisfaction?." Statista, Statista Inc., 30 Sep 2019, https://www.statista.com/statistics/645616/email-marketing-improvement-goals-in-the-uk/
Econsultancy, What would you like to do with your email marketing that you currently cannot do to your satisfaction? Statista, https://www.statista.com/statistics/645616/email-marketing-improvement-goals-in-the-uk/ (last visited December 18, 2024)
What would you like to do with your email marketing that you currently cannot do to your satisfaction? [Graph], Econsultancy, September 30, 2019. [Online]. Available: https://www.statista.com/statistics/645616/email-marketing-improvement-goals-in-the-uk/
