Important factors of savings products for British Millennial generation 2016

Important factors when choosing savings products for the Millennial generation in Great Britain in 2016*

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Release date

August 2016

Region

United Kingdom (Great Britain)

Survey time period

25th July to 9th August 2016

Number of respondents

962 respondents

Age group

18-35 years

Method of interview

Online survey

Supplementary notes

From the source: "ComRes interviewed 962 British adults aged 18-35 online between 25th July and 9th August. Data was weighted to be representative of all British adults aged 18-35 by gender, age and socio-economic grade, and to be representative of all British adults by region. ComRes is a member of the British Polling Council and abides by its rules."
*Full survey question: "When choosing between saving products, which of the following, if any, is an important factor for you?"

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