During a 2019 survey carried out among marketers from across the globe, it was found that creating a responsive email template was a main method of email marketing optimization in 2019 with 66 percent of respondents stating to use this method; 56 percent of respondents reported that they had adapted email design to have a simpler template that renders well on all devices.
Devices optimization efforts for email marketing worldwide as of July 2019
marketers and supply-side respondents, including agencies, consultants and vendors
Method of interview
Online survey
Supplementary notes
Regional distribution of the responding marketers:
United Kingdom: 57 percent,
North America: 12 percent,
Europe (non-UK): 11 percent,
Asia: nine percent,
Australia: five percent,
Middle East/North Africa: one percent,
Latin America: one percent,
other: four percent.
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Econsultancy. (September 30, 2019). Devices optimization efforts for email marketing worldwide as of July 2019 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/645558/email-marketing-mobile-optimization-methods-in-the-uk/
Econsultancy. "Devices optimization efforts for email marketing worldwide as of July 2019." Chart. September 30, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/645558/email-marketing-mobile-optimization-methods-in-the-uk/
Econsultancy. (2019). Devices optimization efforts for email marketing worldwide as of July 2019. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/645558/email-marketing-mobile-optimization-methods-in-the-uk/
Econsultancy. "Devices Optimization Efforts for Email Marketing Worldwide as of July 2019." Statista, Statista Inc., 30 Sep 2019, https://www.statista.com/statistics/645558/email-marketing-mobile-optimization-methods-in-the-uk/
Econsultancy, Devices optimization efforts for email marketing worldwide as of July 2019 Statista, https://www.statista.com/statistics/645558/email-marketing-mobile-optimization-methods-in-the-uk/ (last visited December 22, 2024)
Devices optimization efforts for email marketing worldwide as of July 2019 [Graph], Econsultancy, September 30, 2019. [Online]. Available: https://www.statista.com/statistics/645558/email-marketing-mobile-optimization-methods-in-the-uk/
