During a 2019 survey carried out among marketers from across the globe, 44 percent of respondents stated that a team, as part of wider marketing responsibilities, was responsible for email marketing within their organization; 12 percent of respondents reported that an individual dedicated to email marketing was in charge of it in their organization in this year.
Entity responsible for email marketing in companies worldwide as of July 2019
marketers and supply-side respondents, including agencies, consultants and vendors
Method of interview
Online survey
Supplementary notes
Regional distribution of the responding marketers:
United Kingdom: 57 percent,
North America: 12 percent,
Europe (non-UK): 11 percent,
Asia: nine percent,
Australia: five percent,
Middle East/North Africa: one percent,
Latin America: one percent,
other: four percent.
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Econsultancy. (September 30, 2019). Entity responsible for email marketing in companies worldwide as of July 2019 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/645496/email-marketing-responsibility-in-companies-in-the-uk/
Econsultancy. "Entity responsible for email marketing in companies worldwide as of July 2019." Chart. September 30, 2019. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/645496/email-marketing-responsibility-in-companies-in-the-uk/
Econsultancy. (2019). Entity responsible for email marketing in companies worldwide as of July 2019. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/645496/email-marketing-responsibility-in-companies-in-the-uk/
Econsultancy. "Entity Responsible for Email Marketing in Companies Worldwide as of July 2019." Statista, Statista Inc., 30 Sep 2019, https://www.statista.com/statistics/645496/email-marketing-responsibility-in-companies-in-the-uk/
Econsultancy, Entity responsible for email marketing in companies worldwide as of July 2019 Statista, https://www.statista.com/statistics/645496/email-marketing-responsibility-in-companies-in-the-uk/ (last visited December 30, 2024)
Entity responsible for email marketing in companies worldwide as of July 2019 [Graph], Econsultancy, September 30, 2019. [Online]. Available: https://www.statista.com/statistics/645496/email-marketing-responsibility-in-companies-in-the-uk/
