Most effective digital marketing channels for ROI worldwide 2019

Published by
Valentina Dencheva,
Jan 6, 2023
During a 2019 survey carried out among marketers from across the globe (out of which 57 percent were based in the United Kingdom), 73 percent of in-house marketers and 75 percent of agency marketers rated email marketing as excellent or good for return on investment (ROI).

Share of respondents who rated the following digital marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) and worldwide in 2019

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Release date

October 2019

Region

Worldwide

Survey time period

June and July 2019

Number of respondents

435 respondents

Special properties

among marketers

Method of interview

Online survey

Supplementary notes

Regional distribution of the responding marketers:
United Kingdom: 57 percent,
North America: 12 percent,
Europe (non-UK): 11 percent,
Asia: nine percent,
Australia: five percent,
Middle East/North Africa: one percent,
Latin America: one percent,
other: four percent.

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Statistics on " Email marketing worldwide "

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The most important statistics
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Other statistics that may interest you Email marketing worldwide

Overview

4

Usage

7

Metrics & effectiveness

8

Marketing personalization and AI

4

Further related statistics

18

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Statistics

Topics

E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

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For teams up to 5 people
$959 USD
per month, billed annually 1
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