During a 2019 survey carried out among marketers from across the globe (out of which 57 percent were based in the United Kingdom), 73 percent of in-house marketers and 75 percent of agency marketers rated email marketing as excellent or good for return on investment (ROI).
Share of respondents who rated the following digital marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) and worldwide in 2019
Regional distribution of the responding marketers:
United Kingdom: 57 percent,
North America: 12 percent,
Europe (non-UK): 11 percent,
Asia: nine percent,
Australia: five percent,
Middle East/North Africa: one percent,
Latin America: one percent,
other: four percent.
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Econsultancy. (October 3, 2019). Share of respondents who rated the following digital marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) and worldwide in 2019 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/645383/most-effective-marketing-channels-for-roi-in-the-uk/
Econsultancy. "Share of respondents who rated the following digital marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) and worldwide in 2019." Chart. October 3, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/645383/most-effective-marketing-channels-for-roi-in-the-uk/
Econsultancy. (2019). Share of respondents who rated the following digital marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) and worldwide in 2019. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/645383/most-effective-marketing-channels-for-roi-in-the-uk/
Econsultancy. "Share of Respondents Who Rated The following Digital Marketing Channels as ‘excellent’ or ‘good’ for Roi in The United Kingdom (Uk) and Worldwide in 2019." Statista, Statista Inc., 3 Oct 2019, https://www.statista.com/statistics/645383/most-effective-marketing-channels-for-roi-in-the-uk/
Econsultancy, Share of respondents who rated the following digital marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) and worldwide in 2019 Statista, https://www.statista.com/statistics/645383/most-effective-marketing-channels-for-roi-in-the-uk/ (last visited November 21, 2024)
Share of respondents who rated the following digital marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) and worldwide in 2019 [Graph], Econsultancy, October 3, 2019. [Online]. Available: https://www.statista.com/statistics/645383/most-effective-marketing-channels-for-roi-in-the-uk/
