During a 2019 survey carried out among marketers from across the globe (out of which 57 percent were based in the United Kingdom), 73 percent of in-house marketers and 75 percent of agency marketers rated email marketing as excellent or good for return on investment (ROI).
Share of respondents who rated the following digital marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) and worldwide in 2019
Regional distribution of the responding marketers:
United Kingdom: 57 percent,
North America: 12 percent,
Europe (non-UK): 11 percent,
Asia: nine percent,
Australia: five percent,
Middle East/North Africa: one percent,
Latin America: one percent,
other: four percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Econsultancy. (October 3, 2019). Share of respondents who rated the following digital marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) and worldwide in 2019 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/645383/most-effective-marketing-channels-for-roi-in-the-uk/
Econsultancy. "Share of respondents who rated the following digital marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) and worldwide in 2019." Chart. October 3, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/645383/most-effective-marketing-channels-for-roi-in-the-uk/
Econsultancy. (2019). Share of respondents who rated the following digital marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) and worldwide in 2019. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/645383/most-effective-marketing-channels-for-roi-in-the-uk/
Econsultancy. "Share of Respondents Who Rated The following Digital Marketing Channels as ‘excellent’ or ‘good’ for Roi in The United Kingdom (Uk) and Worldwide in 2019." Statista, Statista Inc., 3 Oct 2019, https://www.statista.com/statistics/645383/most-effective-marketing-channels-for-roi-in-the-uk/
Econsultancy, Share of respondents who rated the following digital marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) and worldwide in 2019 Statista, https://www.statista.com/statistics/645383/most-effective-marketing-channels-for-roi-in-the-uk/ (last visited December 21, 2024)
Share of respondents who rated the following digital marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) and worldwide in 2019 [Graph], Econsultancy, October 3, 2019. [Online]. Available: https://www.statista.com/statistics/645383/most-effective-marketing-channels-for-roi-in-the-uk/
