This survey in the United Kingdom (UK) in 2015 posed the scenario of a favourite clothing retailer or brand making wrong suggestions to customers regarding items that the retailer thinks would be perfect for the customer based on their fit preferences, measurements and previous pruchase history. Among the total population being surveyed, the majority, accumulating to 33 percent stated being disappointed as the technology seemed not to have worked.
Which best describes how you feel when a retailer suggests an item and you feel it is the wrong one?
Characteristic
Total
18-24
25-34
35-44
45-54
55-64
65+
Happy about that / I like receiving information on products anyway
4%
3%
10%
5%
2%
1%
1%
OK with that / pleased
8%
7%
12%
13%
7%
4%
2%
Unbothered either way / indifferent /no hard feelings
27%
42%
27%
31%
25%
21%
24%
Not ok with that / disappointed that the technology seems not to have worked.
33%
30%
34%
31%
37%
34%
32%
Unhappy about that/I appear to have shared my data for no good reason.
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Rakuten, & Fits.me. (August 1, 2016). Which best describes how you feel when a retailer suggests an item and you feel it is the wrong one? [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/645306/feelings-with-retailer-suggestions-by-age-group-uk/
Rakuten, und Fits.me. "Which best describes how you feel when a retailer suggests an item and you feel it is the wrong one?." Chart. August 1, 2016. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/645306/feelings-with-retailer-suggestions-by-age-group-uk/
Rakuten, Fits.me. (2016). Which best describes how you feel when a retailer suggests an item and you feel it is the wrong one?. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/645306/feelings-with-retailer-suggestions-by-age-group-uk/
Rakuten, and Fits.me. "Which Best Describes How You Feel When a Retailer Suggests An Item and You Feel It Is The Wrong One?." Statista, Statista Inc., 1 Aug 2016, https://www.statista.com/statistics/645306/feelings-with-retailer-suggestions-by-age-group-uk/
Rakuten & Fits.me, Which best describes how you feel when a retailer suggests an item and you feel it is the wrong one? Statista, https://www.statista.com/statistics/645306/feelings-with-retailer-suggestions-by-age-group-uk/ (last visited November 23, 2024)
Which best describes how you feel when a retailer suggests an item and you feel it is the wrong one? [Graph], Rakuten, & Fits.me, August 1, 2016. [Online]. Available: https://www.statista.com/statistics/645306/feelings-with-retailer-suggestions-by-age-group-uk/
