This survey was aimed at finding out what consumers perceived as being most creepy about individualized clothes shopping by asking "Which of the following would you find most creepy about a personalized (individualized) shopping experience?" The majority of male respondents, accounting for a share of 21 percent, responded it would be most creepy, if they couldn´t understand where the information had been acquired. On the other end, seven percent reported not being able to imagine finding it creepy.
Which of the following would you find most creepy about a personalized (individualized) shopping experience?
(showing male respondents only)
Characteristic
Share of respondents
If I couldn’t understand from where the information had been acquired
21
If I thought the retailer has no right to know that information about me.
18
If a retailer I had never bought from sent me something personalised
16
If I saw a computer-generated picture of myself in an outfit
13
If the personalised experience or recommendations were so wrong it was irrelevant to me
10
None of the above
8
I can’t imagine finding it creepy
7
If I couldn’t understand why I was getting that experience
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Rakuten, & Fits.me. (August 1, 2016). Which of the following would you find most creepy about a personalized (individualized) shopping experience? (showing male respondents only) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/645220/shopping-clothing-most-creepy-personalised-shopping-experience-males-uk-2016/
Rakuten, und Fits.me. "Which of the following would you find most creepy about a personalized (individualized) shopping experience? (showing male respondents only)." Chart. August 1, 2016. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/645220/shopping-clothing-most-creepy-personalised-shopping-experience-males-uk-2016/
Rakuten, Fits.me. (2016). Which of the following would you find most creepy about a personalized (individualized) shopping experience? (showing male respondents only). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/645220/shopping-clothing-most-creepy-personalised-shopping-experience-males-uk-2016/
Rakuten, and Fits.me. "Which of The following Would You Find Most Creepy about a Personalized (Individualized) Shopping Experience? (Showing Male Respondents Only)." Statista, Statista Inc., 1 Aug 2016, https://www.statista.com/statistics/645220/shopping-clothing-most-creepy-personalised-shopping-experience-males-uk-2016/
Rakuten & Fits.me, Which of the following would you find most creepy about a personalized (individualized) shopping experience? (showing male respondents only) Statista, https://www.statista.com/statistics/645220/shopping-clothing-most-creepy-personalised-shopping-experience-males-uk-2016/ (last visited November 22, 2024)
Which of the following would you find most creepy about a personalized (individualized) shopping experience? (showing male respondents only) [Graph], Rakuten, & Fits.me, August 1, 2016. [Online]. Available: https://www.statista.com/statistics/645220/shopping-clothing-most-creepy-personalised-shopping-experience-males-uk-2016/
