This survey was aimed at finding out what consumers perceived as being most creepy about individualized clothes shopping by asking "Which of the following would you find most creepy about a personalized (individualized) shopping experience?" The majority of respondents, accumulating to a share of 22 percent, responded it would be most creepy, if they couldn´t understand where the information had been acquired.
Which of the following would you find most creepy about a personalized (individualized) shopping experience?
Characteristic
Share of respondents
If I couldn’t understand from where the information had been acquired
22
If I thought the retailer has no right to know that information about me.
17
If a retailer I had never bought from sent me something personalised
17
If I saw a computer-generated picture of myself in an outfit
16
If the personalised experience or recommendations were so wrong it was irrelevant to me
9
None of the above
7
I can’t imagine finding it creepy
6
If I couldn’t understand why I was getting that experience
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten, & Fits.me. (August 1, 2016). Which of the following would you find most creepy about a personalized (individualized) shopping experience? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/645195/shopping-clothing-most-creepy-personalised-shopping-experience-uk-2016/
Rakuten, und Fits.me. "Which of the following would you find most creepy about a personalized (individualized) shopping experience?." Chart. August 1, 2016. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/645195/shopping-clothing-most-creepy-personalised-shopping-experience-uk-2016/
Rakuten, Fits.me. (2016). Which of the following would you find most creepy about a personalized (individualized) shopping experience?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/645195/shopping-clothing-most-creepy-personalised-shopping-experience-uk-2016/
Rakuten, and Fits.me. "Which of The following Would You Find Most Creepy about a Personalized (Individualized) Shopping Experience?." Statista, Statista Inc., 1 Aug 2016, https://www.statista.com/statistics/645195/shopping-clothing-most-creepy-personalised-shopping-experience-uk-2016/
Rakuten & Fits.me, Which of the following would you find most creepy about a personalized (individualized) shopping experience? Statista, https://www.statista.com/statistics/645195/shopping-clothing-most-creepy-personalised-shopping-experience-uk-2016/ (last visited August 25, 2024)
Which of the following would you find most creepy about a personalized (individualized) shopping experience? [Graph], Rakuten, & Fits.me, August 1, 2016. [Online]. Available: https://www.statista.com/statistics/645195/shopping-clothing-most-creepy-personalised-shopping-experience-uk-2016/