This survey was aimed at finding out what consumers perceived as being most creepy about individualized clothes shopping by asking "Which of the following would you find most creepy about a personalized (individualized) shopping experience?" The majority of respondents, accumulating to a share of 22 percent, responded it would be most creepy, if they couldn´t understand where the information had been acquired.
Which of the following would you find most creepy about a personalized (individualized) shopping experience?
Characteristic
Share of respondents
If I couldn’t understand from where the information had been acquired
22
If I thought the retailer has no right to know that information about me.
17
If a retailer I had never bought from sent me something personalised
17
If I saw a computer-generated picture of myself in an outfit
16
If the personalised experience or recommendations were so wrong it was irrelevant to me
9
None of the above
7
I can’t imagine finding it creepy
6
If I couldn’t understand why I was getting that experience
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Rakuten, & Fits.me. (August 1, 2016). Which of the following would you find most creepy about a personalized (individualized) shopping experience? [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/645195/shopping-clothing-most-creepy-personalised-shopping-experience-uk-2016/
Rakuten, und Fits.me. "Which of the following would you find most creepy about a personalized (individualized) shopping experience?." Chart. August 1, 2016. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/645195/shopping-clothing-most-creepy-personalised-shopping-experience-uk-2016/
Rakuten, Fits.me. (2016). Which of the following would you find most creepy about a personalized (individualized) shopping experience?. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/645195/shopping-clothing-most-creepy-personalised-shopping-experience-uk-2016/
Rakuten, and Fits.me. "Which of The following Would You Find Most Creepy about a Personalized (Individualized) Shopping Experience?." Statista, Statista Inc., 1 Aug 2016, https://www.statista.com/statistics/645195/shopping-clothing-most-creepy-personalised-shopping-experience-uk-2016/
Rakuten & Fits.me, Which of the following would you find most creepy about a personalized (individualized) shopping experience? Statista, https://www.statista.com/statistics/645195/shopping-clothing-most-creepy-personalised-shopping-experience-uk-2016/ (last visited November 21, 2024)
Which of the following would you find most creepy about a personalized (individualized) shopping experience? [Graph], Rakuten, & Fits.me, August 1, 2016. [Online]. Available: https://www.statista.com/statistics/645195/shopping-clothing-most-creepy-personalised-shopping-experience-uk-2016/
