This survey was conducted to assess the reasons why consumers were not willing to share personal data with clothing retailers in the United Kingdom (UK) in the year 2015. The majority of surveyed shoppers, accumulating to 28 percent, reported they wouldn´t understand how knowing about personal data is relevant to their shopping experience.
Which reason most closely explains why you are unwilling to share personal data with a clothing retailer?
Characteristic
Total
18-24
25-34
35-44
45-54
55-64
65+
I don’t see how knowing it is relevant to my clothes shopping experience
28%
31%
25%
23%
29%
29%
32%
A retailer might pass that information to third parties
16%
5%
10%
13%
20%
22%
24%
It’s creepy for a business to want to know that much about me
15%
24%
19%
18%
16%
19%
19%
It’s too private, even if it might help provide a better experience
12%
18%
15%
16%
10%
7%
7%
A retailer might use the information to increase their prices for me
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten, & Fits.me. (August 1, 2016). Which reason most closely explains why you are unwilling to share personal data with a clothing retailer? [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/645022/shopping-clothing-reasons-unwillingness-share-information-age-group-uk/
Rakuten, und Fits.me. "Which reason most closely explains why you are unwilling to share personal data with a clothing retailer?." Chart. August 1, 2016. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/645022/shopping-clothing-reasons-unwillingness-share-information-age-group-uk/
Rakuten, Fits.me. (2016). Which reason most closely explains why you are unwilling to share personal data with a clothing retailer?. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/645022/shopping-clothing-reasons-unwillingness-share-information-age-group-uk/
Rakuten, and Fits.me. "Which Reason Most Closely Explains Why You Are Unwilling to Share Personal Data with a Clothing Retailer?." Statista, Statista Inc., 1 Aug 2016, https://www.statista.com/statistics/645022/shopping-clothing-reasons-unwillingness-share-information-age-group-uk/
Rakuten & Fits.me, Which reason most closely explains why you are unwilling to share personal data with a clothing retailer? Statista, https://www.statista.com/statistics/645022/shopping-clothing-reasons-unwillingness-share-information-age-group-uk/ (last visited December 21, 2024)
Which reason most closely explains why you are unwilling to share personal data with a clothing retailer? [Graph], Rakuten, & Fits.me, August 1, 2016. [Online]. Available: https://www.statista.com/statistics/645022/shopping-clothing-reasons-unwillingness-share-information-age-group-uk/
