This survey was conducted to assess the reasons why consumers were not willing to share personal data with clothing retailers in the United Kingdom (UK) in the year 2015. The majority of surveyed shoppers, accumulating to 28 percent, reported they wouldn´t understand how knowing about personal data is relevant to their shopping experience.
Which reason most closely explains why you are unwilling to share personal data with a clothing retailer?
Characteristic
Total
18-24
25-34
35-44
45-54
55-64
65+
I don’t see how knowing it is relevant to my clothes shopping experience
28%
31%
25%
23%
29%
29%
32%
A retailer might pass that information to third parties
16%
5%
10%
13%
20%
22%
24%
It’s creepy for a business to want to know that much about me
15%
24%
19%
18%
16%
19%
19%
It’s too private, even if it might help provide a better experience
12%
18%
15%
16%
10%
7%
7%
A retailer might use the information to increase their prices for me
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Rakuten, & Fits.me. (August 1, 2016). Which reason most closely explains why you are unwilling to share personal data with a clothing retailer? [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/645022/shopping-clothing-reasons-unwillingness-share-information-age-group-uk/
Rakuten, und Fits.me. "Which reason most closely explains why you are unwilling to share personal data with a clothing retailer?." Chart. August 1, 2016. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/645022/shopping-clothing-reasons-unwillingness-share-information-age-group-uk/
Rakuten, Fits.me. (2016). Which reason most closely explains why you are unwilling to share personal data with a clothing retailer?. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/645022/shopping-clothing-reasons-unwillingness-share-information-age-group-uk/
Rakuten, and Fits.me. "Which Reason Most Closely Explains Why You Are Unwilling to Share Personal Data with a Clothing Retailer?." Statista, Statista Inc., 1 Aug 2016, https://www.statista.com/statistics/645022/shopping-clothing-reasons-unwillingness-share-information-age-group-uk/
Rakuten & Fits.me, Which reason most closely explains why you are unwilling to share personal data with a clothing retailer? Statista, https://www.statista.com/statistics/645022/shopping-clothing-reasons-unwillingness-share-information-age-group-uk/ (last visited November 21, 2024)
Which reason most closely explains why you are unwilling to share personal data with a clothing retailer? [Graph], Rakuten, & Fits.me, August 1, 2016. [Online]. Available: https://www.statista.com/statistics/645022/shopping-clothing-reasons-unwillingness-share-information-age-group-uk/
