In 2022, search engines and marketplaces were the favorite touchpoint before fashion and lifestyle purchases in Italy. Search engine were the first source of information for 64 percent of consumers, while another 56 percent of online fashion shoppers browsed marketplaces like Amazon or Zalando.
Online sources of information for fashion and lifestyle products in Italy as of 2023
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Share of respondents
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Consorzio Netcomm. (May 1, 2023). Online sources of information for fashion and lifestyle products in Italy as of 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/644661/pre-purchase-online-touchpoints-italy/
Consorzio Netcomm. "Online sources of information for fashion and lifestyle products in Italy as of 2023." Chart. May 1, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/644661/pre-purchase-online-touchpoints-italy/
Consorzio Netcomm. (2023). Online sources of information for fashion and lifestyle products in Italy as of 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/644661/pre-purchase-online-touchpoints-italy/
Consorzio Netcomm. "Online Sources of Information for Fashion and Lifestyle Products in Italy as of 2023." Statista, Statista Inc., 1 May 2023, https://www.statista.com/statistics/644661/pre-purchase-online-touchpoints-italy/
Consorzio Netcomm, Online sources of information for fashion and lifestyle products in Italy as of 2023 Statista, https://www.statista.com/statistics/644661/pre-purchase-online-touchpoints-italy/ (last visited August 25, 2024)
Online sources of information for fashion and lifestyle products in Italy as of 2023 [Graph], Consorzio Netcomm, May 1, 2023. [Online]. Available: https://www.statista.com/statistics/644661/pre-purchase-online-touchpoints-italy/