This statistic shows the results of a survey among marketers on the reasons for using images of diversity in marketing campaigns in the United Kingdom (UK) in 2016. The survey found that 79 percent of responding UK marketers stated to use images of homosexual couples to reflect modern society, whereas 29 percent said they chose these images to promote brand message.
What are your reasons for choosing the following types of images for marketing campaigns?
Characteristic
Reflecting modernity
Brand message
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The source does not specify the type of survey. The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
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Digital Strategy Consulting. (November 24, 2016). What are your reasons for choosing the following types of images for marketing campaigns? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/644594/brand-message-vs-modernity-diverse-marketing-images-uk/
Digital Strategy Consulting. "What are your reasons for choosing the following types of images for marketing campaigns?." Chart. November 24, 2016. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/644594/brand-message-vs-modernity-diverse-marketing-images-uk/
Digital Strategy Consulting. (2016). What are your reasons for choosing the following types of images for marketing campaigns?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/644594/brand-message-vs-modernity-diverse-marketing-images-uk/
Digital Strategy Consulting. "What Are Your Reasons for Choosing The following Types of Images for Marketing Campaigns?." Statista, Statista Inc., 24 Nov 2016, https://www.statista.com/statistics/644594/brand-message-vs-modernity-diverse-marketing-images-uk/
Digital Strategy Consulting, What are your reasons for choosing the following types of images for marketing campaigns? Statista, https://www.statista.com/statistics/644594/brand-message-vs-modernity-diverse-marketing-images-uk/ (last visited July 22, 2024)
What are your reasons for choosing the following types of images for marketing campaigns? [Graph], Digital Strategy Consulting, November 24, 2016. [Online]. Available: https://www.statista.com/statistics/644594/brand-message-vs-modernity-diverse-marketing-images-uk/
