In 2019, the sales channel making up for the largest share of up-market wine sales was the Hotel/Restaurant/Café sector, with 33.5 percent. Second in the list came direct sale, with 23.3 percent.
Up-market wines are defined here as wines priced 25 euros or more.
Distribution of up-market* wine sales channels in Italy in 2019, by type
* Up-market wines indicate wine priced 25 euros or more. ** Ho.Re.Ca. is an abbreviation used in Europe for the sector of the food industry which stands for Hotel/Restaurant/Café.
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I numeri del vino. (June 21, 2020). Distribution of up-market* wine sales channels in Italy in 2019, by type [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/644014/penetration-rate-up-market-wine-sales-channel-by-type-in-italy/
I numeri del vino. "Distribution of up-market* wine sales channels in Italy in 2019, by type." Chart. June 21, 2020. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/644014/penetration-rate-up-market-wine-sales-channel-by-type-in-italy/
I numeri del vino. (2020). Distribution of up-market* wine sales channels in Italy in 2019, by type. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/644014/penetration-rate-up-market-wine-sales-channel-by-type-in-italy/
I numeri del vino. "Distribution of Up-market* Wine Sales Channels in Italy in 2019, by Type." Statista, Statista Inc., 21 Jun 2020, https://www.statista.com/statistics/644014/penetration-rate-up-market-wine-sales-channel-by-type-in-italy/
I numeri del vino, Distribution of up-market* wine sales channels in Italy in 2019, by type Statista, https://www.statista.com/statistics/644014/penetration-rate-up-market-wine-sales-channel-by-type-in-italy/ (last visited December 19, 2024)
Distribution of up-market* wine sales channels in Italy in 2019, by type [Graph], I numeri del vino, June 21, 2020. [Online]. Available: https://www.statista.com/statistics/644014/penetration-rate-up-market-wine-sales-channel-by-type-in-italy/
