This statistic displays the results of a survey question on the target audience of brands on Snapchat in the Netherlands in 2016, by age group. As of 2016, roughly 55 percent of the Dutch brands responded their Snapchat target group is between 25 and 29 years old.
What age does your Snapchat target audience have?*
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What age does your Snapchat target audience have?*
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of 83 surveyed brands, 19 brands were active on Snapchat; data was collected before advertising was announced on the platform; the source does not specify the date of the survey
Method of interview
Online survey
Supplementary notes
* The question was phrased by the source as follows: "What is the target audience of your content?". Originally, the question was phrased in Dutch as follows: "Q6: Op welke doelgroep is jullie content gericht?"
Citation formats
Stacy Jo Dixon
Research expert covering social media usage worldwide
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Social Embassy, & Marketingfacts.nl. (July 4, 2016). What age does your Snapchat target audience have?* [Graph]. In Statista. Retrieved April 15, 2025, from https://www.statista.com/statistics/643699/target-audience-of-brands-on-snapchat-in-the-netherlands-by-age-group/
Social Embassy, und Marketingfacts.nl. "What age does your Snapchat target audience have?*." Chart. July 4, 2016. Statista. Accessed April 15, 2025. https://www.statista.com/statistics/643699/target-audience-of-brands-on-snapchat-in-the-netherlands-by-age-group/
Social Embassy, Marketingfacts.nl. (2016). What age does your Snapchat target audience have?*. Statista. Statista Inc.. Accessed: April 15, 2025. https://www.statista.com/statistics/643699/target-audience-of-brands-on-snapchat-in-the-netherlands-by-age-group/
Social Embassy, and Marketingfacts.nl. "What Age Does Your Snapchat Target Audience Have?*." Statista, Statista Inc., 4 Jul 2016, https://www.statista.com/statistics/643699/target-audience-of-brands-on-snapchat-in-the-netherlands-by-age-group/
Social Embassy & Marketingfacts.nl, What age does your Snapchat target audience have?* Statista, https://www.statista.com/statistics/643699/target-audience-of-brands-on-snapchat-in-the-netherlands-by-age-group/ (last visited April 15, 2025)
What age does your Snapchat target audience have?* [Graph], Social Embassy, & Marketingfacts.nl, July 4, 2016. [Online]. Available: https://www.statista.com/statistics/643699/target-audience-of-brands-on-snapchat-in-the-netherlands-by-age-group/
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