Most important characteristics to invest in for supermarkets in the Netherlands 2015

Published by Statista Research Department, Sep 15, 2015

This statistic displays the most important characteristics to invest in for supermarkets in the Netherlands in 2015. Six percent of the respondents answered that supermarkets should invest in discovery and entertainment.

What should supermarkets invest in to make sure they remain relevant in five years time?**

Characteristic	Distribution of the respondents
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Release date

September 2015

More information

Region

Netherlands

Survey time period

2015*

Number of respondents

3,500 respondents

Special properties

consumers

Method of interview

Online survey

Supplementary notes

* The source does not give any information about the exact date of survey.
** The exact survey question was: "Fysieke winkels willen voor jou een relevante locatie blijven om te bezoeken. Waar moeten fysieke winkels voor jou écht in investeren om ervoor te zorgen dat jij ze blijft bezoeken en ze er over vijf jaar nog zijn?" (Offline stores want to remain a relevant place for you to visit. What should they invest in to make sure you continue visiting them and to make sure they are still there in five years?).

Direct buying: buying and taking away the products you need.
Touch & feel: to try on, touch, test products.
Knowledge and know-how: to gain knowledge, get expert advise to make the right choice.
Easy and convenient: to buy products in a short time without too much inconvenience.
Specialism and exclusivity: specialist product range (not just any products, but the right products).
Discovery and entertainment: to discover, to be surprised by new products and ideas, for entertainment and to have fun.

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