This statistic shows the results of a survey conducted in the United States in October 2017. U.S. consumers were asked which items they would purchase spontaneously while Christmas shopping. During the survey, 26 percent of the female respondents said that they would make spontaneous purchases on books.
Christmas shopping: items purchased spontaneously by U.S. consumers in 2017, by gender
The original question was phrased as follows: When shopping for Christmas, from which of these product categories would you spontaneously purchase something if you came across a good offer?
Multiple answers were possible.
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Statista Survey. (October 23, 2017). Christmas shopping: items purchased spontaneously by U.S. consumers in 2017, by gender [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/643655/us-christmas-shopping-spontaneous-purchases-by-gender/
Statista Survey. "Christmas shopping: items purchased spontaneously by U.S. consumers in 2017, by gender." Chart. October 23, 2017. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/643655/us-christmas-shopping-spontaneous-purchases-by-gender/
Statista Survey. (2017). Christmas shopping: items purchased spontaneously by U.S. consumers in 2017, by gender. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/643655/us-christmas-shopping-spontaneous-purchases-by-gender/
Statista Survey. "Christmas Shopping: Items Purchased Spontaneously by U.S. Consumers in 2017, by Gender." Statista, Statista Inc., 23 Oct 2017, https://www.statista.com/statistics/643655/us-christmas-shopping-spontaneous-purchases-by-gender/
Statista Survey, Christmas shopping: items purchased spontaneously by U.S. consumers in 2017, by gender Statista, https://www.statista.com/statistics/643655/us-christmas-shopping-spontaneous-purchases-by-gender/ (last visited November 21, 2024)
Christmas shopping: items purchased spontaneously by U.S. consumers in 2017, by gender [Graph], Statista Survey, October 23, 2017. [Online]. Available: https://www.statista.com/statistics/643655/us-christmas-shopping-spontaneous-purchases-by-gender/