This survey was conducted to assess the main factors increasing customer loyalty regarding clothing retailers in the United Kingdom (UK) in the year 2015, asking customers to select the factors being most likely to increase their loyalty from a list of statements. The leading factor was the fit of the stocked clothing to the customers´ needs and preferences, amounting to 29 percent. Being cheaper than other retailers, was ranked third, accounting for 18 percent.
Which factor would be most likely to increase your loyalty to a clothing retailer or brand?
Characteristic
Total
Males
Females
It stocks clothes that fit my needs and preferences
29%
23%
35%
It has consistently better quality products for the price than others
21%
26%
17%
It is consistently cheaper than others
18%
20%
16%
Items I like are rarely ‘out of stock’ in the size I want
11%
9%
12%
There is a high street store that’s local to me
7%
8%
6%
It makes me feel individual, not the same as everyone else
6%
5%
7%
It knows what I like and remembers me when I visit their website or walk through the door
4%
4%
3%
It learns about me and sends information about the products in which I am most interested
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Rakuten, & Fits.me. (August 1, 2016). Which factor would be most likely to increase your loyalty to a clothing retailer or brand? [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/643505/shopping-clothing-factors-increase-loyalty-retailers-gender-uk/
Rakuten, und Fits.me. "Which factor would be most likely to increase your loyalty to a clothing retailer or brand?." Chart. August 1, 2016. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/643505/shopping-clothing-factors-increase-loyalty-retailers-gender-uk/
Rakuten, Fits.me. (2016). Which factor would be most likely to increase your loyalty to a clothing retailer or brand?. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/643505/shopping-clothing-factors-increase-loyalty-retailers-gender-uk/
Rakuten, and Fits.me. "Which Factor Would Be Most Likely to Increase Your Loyalty to a Clothing Retailer or Brand?." Statista, Statista Inc., 1 Aug 2016, https://www.statista.com/statistics/643505/shopping-clothing-factors-increase-loyalty-retailers-gender-uk/
Rakuten & Fits.me, Which factor would be most likely to increase your loyalty to a clothing retailer or brand? Statista, https://www.statista.com/statistics/643505/shopping-clothing-factors-increase-loyalty-retailers-gender-uk/ (last visited November 23, 2024)
Which factor would be most likely to increase your loyalty to a clothing retailer or brand? [Graph], Rakuten, & Fits.me, August 1, 2016. [Online]. Available: https://www.statista.com/statistics/643505/shopping-clothing-factors-increase-loyalty-retailers-gender-uk/
