This survey was conducted to assess the main drivers for customer loyalty and disloyalty regarding clothing retailers in the United Kingdom (UK) in the year 2015. While the majority, accounting for 29 percent, stated preferring to shop around for the best price, 20 percent reported they would like to shop for clothes without thinking about the retailer.
Shopping drivers and influence for consumers in the United Kingdom (UK) in 2015
Characteristic
Total
18-24
25-34
35-44
45-54
55-64
65+
I like to shop around for the best price
29%
29%
33%
30%
29%
28%
26%
I shop for clothes I like without thinking about the brand or retailer
20%
21%
16%
17%
17%
23%
24%
Online shopping means it’s easier to shop around than to be loyal
16%
14%
19%
13%
17%
15%
13%
I am always a loyal customer of my favourite retailers
14%
10%
12%
13%
13%
17%
18%
Retailers make little attempt to turn me into a loyal customer
6%
6%
5%
7%
7%
7%
4%
Retailers don’t do enough to deserve my loyalty
5%
5%
6%
6%
6%
3%
3%
Retailers don’t try to get to know me or understand my needs
4%
5%
3%
5%
4%
4%
4%
Retailers do a good job of turning me into a loyal customer
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Rakuten, & Fits.me. (August 1, 2016). Shopping drivers and influence for consumers in the United Kingdom (UK) in 2015 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/643448/shopping-clothing-drivers-disloyalty-retailers-uk/
Rakuten, und Fits.me. "Shopping drivers and influence for consumers in the United Kingdom (UK) in 2015." Chart. August 1, 2016. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/643448/shopping-clothing-drivers-disloyalty-retailers-uk/
Rakuten, Fits.me. (2016). Shopping drivers and influence for consumers in the United Kingdom (UK) in 2015. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/643448/shopping-clothing-drivers-disloyalty-retailers-uk/
Rakuten, and Fits.me. "Shopping Drivers and Influence for Consumers in The United Kingdom (Uk) in 2015." Statista, Statista Inc., 1 Aug 2016, https://www.statista.com/statistics/643448/shopping-clothing-drivers-disloyalty-retailers-uk/
Rakuten & Fits.me, Shopping drivers and influence for consumers in the United Kingdom (UK) in 2015 Statista, https://www.statista.com/statistics/643448/shopping-clothing-drivers-disloyalty-retailers-uk/ (last visited December 23, 2024)
Shopping drivers and influence for consumers in the United Kingdom (UK) in 2015 [Graph], Rakuten, & Fits.me, August 1, 2016. [Online]. Available: https://www.statista.com/statistics/643448/shopping-clothing-drivers-disloyalty-retailers-uk/
