This survey shows the share of Swedish consumers who bought Christmas presents online from 2012 to 2015 versus how many planned to buy presents online from 2012 to 2016. In 2015, 50 percent of respondents purchased Christmas presents online.
Share of consumers who purchased Christmas presents online in Sweden from 2014 to 2016
* Sources have conducted four consumer studies in Q3, 2016: August 1,686 respondents, September 1,651 respondents, October 1,603 and 3,001 respondents.
The survey represents 95 percent of the Swedish population who has access to the internet.
Value for the share of consumers who bought Christmas gifts online in 2016 is missing because the survey was done before Christmas.
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PostNord, & Svensk Digital Handel. (November 10, 2016). Share of consumers who purchased Christmas presents online in Sweden from 2014 to 2016 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/643356/share-of-individuals-who-purchased-christmas-gifts-online-in-sweden/
PostNord, und Svensk Digital Handel. "Share of consumers who purchased Christmas presents online in Sweden from 2014 to 2016." Chart. November 10, 2016. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/643356/share-of-individuals-who-purchased-christmas-gifts-online-in-sweden/
PostNord, Svensk Digital Handel. (2016). Share of consumers who purchased Christmas presents online in Sweden from 2014 to 2016. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/643356/share-of-individuals-who-purchased-christmas-gifts-online-in-sweden/
PostNord, and Svensk Digital Handel. "Share of Consumers Who Purchased Christmas Presents Online in Sweden from 2014 to 2016." Statista, Statista Inc., 10 Nov 2016, https://www.statista.com/statistics/643356/share-of-individuals-who-purchased-christmas-gifts-online-in-sweden/
PostNord & Svensk Digital Handel, Share of consumers who purchased Christmas presents online in Sweden from 2014 to 2016 Statista, https://www.statista.com/statistics/643356/share-of-individuals-who-purchased-christmas-gifts-online-in-sweden/ (last visited January 06, 2025)
Share of consumers who purchased Christmas presents online in Sweden from 2014 to 2016 [Graph], PostNord, & Svensk Digital Handel, November 10, 2016. [Online]. Available: https://www.statista.com/statistics/643356/share-of-individuals-who-purchased-christmas-gifts-online-in-sweden/
