This survey was conducted to assess the clothing shopping habits of customers in the United Kingdom (UK) in the year 2015 by asking "Which of the following statements most closely describes your clothes shopping habits?" Among the age group of shoppers between 18 and 24 years, the majority, amounting to 62 percent reported buying garments from a handful of favourite brands, meeting their requirements. Only a minority reported buying from local stores or UK brands, accounting for a share of one percent each.
Which of the following statements most closely describes your clothing shopping habits?
Characteristic
Total
18-24
25-34
35-44
45-54
55-64
65+
I always buy from a handful of favourite retailers/ brands that, together, meet all my clothing requirements.
62%
62%
50%
49%
51%
46%
46%
I buy clothes from lots of different retailers/ brands.
24%
24%
33%
34%
32%
29%
26%
I shop with any brand/retailer that has clothes I like.
7%
7%
6%
8%
11%
14%
16%
I always buy from one favourite retailer/ brand that meets all my clothing requirements.
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Rakuten, & Fits.me. (August 1, 2016). Which of the following statements most closely describes your clothing shopping habits? [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/643340/shopping-clothing-shopping-habits-age-group-uk/
Rakuten, und Fits.me. "Which of the following statements most closely describes your clothing shopping habits?." Chart. August 1, 2016. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/643340/shopping-clothing-shopping-habits-age-group-uk/
Rakuten, Fits.me. (2016). Which of the following statements most closely describes your clothing shopping habits?. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/643340/shopping-clothing-shopping-habits-age-group-uk/
Rakuten, and Fits.me. "Which of The following Statements Most Closely Describes Your Clothing Shopping Habits?." Statista, Statista Inc., 1 Aug 2016, https://www.statista.com/statistics/643340/shopping-clothing-shopping-habits-age-group-uk/
Rakuten & Fits.me, Which of the following statements most closely describes your clothing shopping habits? Statista, https://www.statista.com/statistics/643340/shopping-clothing-shopping-habits-age-group-uk/ (last visited January 05, 2025)
Which of the following statements most closely describes your clothing shopping habits? [Graph], Rakuten, & Fits.me, August 1, 2016. [Online]. Available: https://www.statista.com/statistics/643340/shopping-clothing-shopping-habits-age-group-uk/
