This statistic shows the reasons why small to medium sized enterprise owners (SME) in the United States do not consider using search engine advertising as of November 2016. During the Statista survey conducted in November 2016, 38 percent of responding SME owners said that search engine advertising was not worth considering for them because it is was irrelevant for their industry.
Why is search engine advertising not worth considering for you?
Characteristic
Share of respondents
Not relevant for my industry
38%
Too expensive
32%
I do not believe that it holds potential to cause an increase in sales
29%
I am concerned about the protection of my sensitive data
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Statista Survey. (November 25, 2016). Why is search engine advertising not worth considering for you? [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/642374/sme-reasons-for-not-pursuing-search-engine-advertising/
Statista Survey. "Why is search engine advertising not worth considering for you?." Chart. November 25, 2016. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/642374/sme-reasons-for-not-pursuing-search-engine-advertising/
Statista Survey. (2016). Why is search engine advertising not worth considering for you?. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/642374/sme-reasons-for-not-pursuing-search-engine-advertising/
Statista Survey. "Why Is Search Engine Advertising Not worth Considering for You?." Statista, Statista Inc., 25 Nov 2016, https://www.statista.com/statistics/642374/sme-reasons-for-not-pursuing-search-engine-advertising/
Statista Survey, Why is search engine advertising not worth considering for you? Statista, https://www.statista.com/statistics/642374/sme-reasons-for-not-pursuing-search-engine-advertising/ (last visited November 21, 2024)
Why is search engine advertising not worth considering for you? [Graph], Statista Survey, November 25, 2016. [Online]. Available: https://www.statista.com/statistics/642374/sme-reasons-for-not-pursuing-search-engine-advertising/
