Reasons for not pursuing search engine advertising according to SMEs in the U.S. 2016

Published by Statista Research Department, Nov 25, 2016
This statistic shows the reasons why small to medium sized enterprise owners (SME) in the United States do not consider using search engine advertising as of November 2016. During the Statista survey conducted in November 2016, 38 percent of responding SME owners said that search engine advertising was not worth considering for them because it is was irrelevant for their industry.

Why is search engine advertising not worth considering for you?

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Release date

November 2016

Region

United States

Survey time period

November 16 to 21, 2016

Number of respondents

100 respondents

Special properties

Owners of small and medium sized enterprises; n = 34: are not interested in search engine advertising

Method of interview

Online survey

Supplementary notes

Multiple answers were allowed.

Small to medium businesses are defined as those having less than 500 employees.

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