Outcome expectation for search engine advertising according to SMEs in the U.S. 2016

Published by Statista Research Department, Nov 25, 2016
This statistic shows the outcome expectations for search engine advertising according to small to medium sized enterprise (SME) owners in the United States as of November 2016. During the Statista survey conducted in November 2016, 65 percent of responding SME owners said that they expected an increase in revenue as a result of paying for search engine marketing.

What do you expect from search engine advertising?

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Release date

November 2016

Region

United States

Survey time period

November 16 to 21, 2016

Number of respondents

100 respondents

Special properties

Owners of small and medium sized enterprises; n = 66: have already payed or are considering paying for search engine advertising

Method of interview

Online survey

Supplementary notes

Multiple answers were allowed.
Small to medium businesses are defined as those having less than 500 employees.

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$0 USD
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For teams of up to 5 people
$959 USD
per month, billed annually 1
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