Social media marketing adoption among SMEs in the U.S. 2016, by type

Published by Statista Research Department, Nov 23, 2016
This statistic shows the social media marketing implementation among small to medium sized enterprise (SME) owners in the United States as of November 2016, by type. During the Statista survey conducted in November 2016, 68 percent of responding SME owners said that they already had their own profile on social networking websites in use for marketing purposes, and 34 percent of respondents had already been using social media advertising.

Social media marketing implementation among small to medium sized enterprise (SME) owners in the United States as of November 2016, by type

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Release date

November 2016

Region

United States

Survey time period

November 16 to 21, 2016

Number of respondents

100 respondents

Special properties

Owners of small and medium sized enterprises with at least 1 employee

Method of interview

Online survey

Supplementary notes

Figures are rounded and therefore may not sum to 100 percent.
Small to medium businesses are defined as those having less than 500 employees.

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Overview

7

Creators

6

Artificial intelligence use

6

Consumer insights

8

Further related statistics

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Topics

Social media advertising and marketing worldwideSocial mediaBrands on social mediaFacebook advertising and marketingX (formerly Twitter) advertising and marketing
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