Effective advertising measures according to SMEs in the U.S. 2016

Published by Statista Research Department, Nov 25, 2016
This statistic shows the advertising measures considered to be effective among small to medium sized enterprise (SME) owners in the United States as of November 2016. During the Statista survey conducted in November 2016, 19 percent of responding SME owners said that they considered outdoor advertising to be an effective advertising medium for their sector.

Which of the following advertising measures would you consider effective for small and medium-sized enterprises?

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Source

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Release date

November 2016

Region

United States

Survey time period

November 16 to 21, 2016

Number of respondents

100 respondents

Special properties

Owners of small and medium sized enterprises with at least 1 employee

Method of interview

Online survey

Supplementary notes

Original question: Which of the following advertising measures (i.e. external communication measures for which you pay the owner of the respective channel) would you consider effective for small and medium-sized enterprises?
Figures are rounded and therefore may not sum to 100 percent.
Small to medium businesses are defined as those having less than 500 employees.

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